Questival 24 Hour Adventure Series Expands to Canada
Stops in Vancouver, Toronto and Calgary
Cotopaxi, Benefit Corporation and outdoor gear brand, is thrilled to announce the expansion of its ever-popular Questival 24-hour adventure race series to 50 events, including the addition of three Canadian stops, in 2017.
From two events in the brand’s inaugural year of 2104, Cotopaxi has boldly augmented the Questival offerings in response to the overwhelmingly positive feedback and experiences of participants, and as an added effort to drive community engagement and social awareness. As the first-ever venture-backed Benefit Corporation, Cotopaxi focuses on social impact and encouraging adventure and sustainable outdoors experiences. Poverty alleviation and targeted grants are at the forefront of its resource allocation, and Cotopaxi aims to advance health, education, and livelihoods initiatives around the world. From sustainably sourced products, repurposed materials, and product lines specifically designed with particular community or agricultural support in mind, a purpose-driven philosophy permeates all of Cotopaxi’s operations, including the Questival event series.
At each Questival event a challenge list of 300+ experiences is designated to teams, made up of two to six participants, that are tasked with creatively completing as many challenges as possible in 24 hours. Whether performing yoga poses or volunteering in soup kitchens, eating a taco with no hands or climbing a 5.10 route, each team navigates their own unique experience and adventure. Many challenges are location-specific, such as a team bike ride around Mission Bay in San Diego or taking a team photo at the Enchanted Forest at Maggie Daley Park in Chicago, promoting exploration and educational opportunities. Points collection and task completion are tracked in real-time using The Questival App, available for iPhone or Android.
Each participant receives a Cotopaxi Luzon pack ($40 value), a unique team totem, swag items, and samples from event sponsors. A kick-off party at each location includes music, food, giveaways, and community-driven experiences. Prizes for winning teams at each location may include travel vouchers, Cotopaxi gear, outdoor equipment, and additional prizes from sponsors.
The 50 stops on the 2017 Questival Tour include: Austin, Feb. 17-18; Atlanta, Feb. 24-25; Tucson, March 3-4; and Las Vegas, March 10-11. Las Vegas will be a flagship event, and media access and participation is available, as with most other Questivals.
Forty-six further locations follow, including: Denver, May 12-13; Salt Lake City, July 28-29; San Francisco, September; and New York, October. The three Canadian stops include Calgary, Vancouver, and Toronto in July, 2017.