GoodLife Fitness Toronto Marathon Inks New Sponsorship Agreement

Thousands of participants will toast their finish with a complimentary tall can of Cracked Canoe

Toronto, Ontario – April 11, 2017 - Running First Ltd. is pleased to announce a new partnership with Moosehead Breweries. The finish line area for the GoodLife Fitness Toronto Marathon, located at Ontario Place, will be called the “Moosehead Breweries Recovery Area”. 

“We are very excited to partner with Moosehead Breweries, especially in this, the company's 150th year of operation” says Jay Glassman, Race Director for the Toronto Marathon. “As Canada’s oldest independent brewery, Moosehead is a symbol of true resilience – a quality we know marathon runners will surely appreciate.”

As part of the celebrations, Moosehead will be giving away complimentary tall cans of Cracked Canoe and Moosehead Lager to race participants of legal drinking age.

The 2017 GoodLife Fitness Toronto Marathon takes place on Sunday, May 7, 2017. Participants from more than 50 countries will take part in the marathon, half marathon run/walk, 10K, relay and 5K run and walk events. 


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