New Balance is now making masks for race against COVID-19

The folks at New Balance, makers of fine running shoes, have announced a move to develop and produce face masks to help in the battle against the COVID-19 pandemic. 

“The global COVID-19 health crisis has called on individuals and organizations to bring their expertise and resources to solve new and extraordinary challenges. New Balance has engaged its skilled and innovative U.S. manufacturing workforce to develop face masks to address the significant demand for these supplies,” a New Balance statement read.

The company announced the move with a post on social media that read “Made shoes, making masks today.”


A post shared by New Balance (@newbalance) on Mar 27, 2020 at 5:16pm PDT

The face masks will begin production at the company’s facility in Lawrence, Massachusetts but could scale up and move to other factories as well.  

“We are producing prototypes for face masks in our Lawrence, [Mass.] manufacturing facility and hope to scale production using our other New England factories soon. We are coordinating our efforts with government officials and local medical institutions as well other U.S. consortiums and testing facilities,” the statement continued.



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