Jenna Ortega is a new addition to the Adidas family and the face of a soon-to-be-unveiled label, its first in 50 years.

Ortega is, of course, the American actor and star of the Netflix hit series Wednesday who has become something of a style icon of late. The 20-year-old from Coachella Valley, California has an athletic background, and almost dropped acting to pursue soccer. 

“My love for adidas is one that goes back years. It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways," Ortega says. "Growing up for me it always had to be adidas sneakers and tees as the go-to, to this day so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys.”

Coming together with a shared commitment to moving through the heart of culture with style, passion, and purpose, Jenna Ortega is the perfect embodiment of how the next generation is showing up in the world and who this new label is designed to represent.

As an avid soccer fan, and yogi, who harnesses her power to voice what she truly believes in and stands for, Adidas explains that "Ortega’s progressive persona and relentless pursuit of creativity make her one of the most exciting trailblazers of her generation and the ideal partner to join the family as the face of its new label."