Golden Ultra sells out in hours as interest in return to physical events increases

The appetite for physical events is still there, and people are excitedly looking ahead to 2021 in the hopes that a vaccine and increased pandemic measures will clear the way for a return to competition. Case in point, the Golden Ultra. Yes, always a popular race, but even the Transrockies team to puts on the event was surprised by the speed at which it sold out. 

“We think there will be a running and cycling boom happening for the foreseeable future,” says Kevin McDonald, VP of operations for Transrockies

The Golden Ultra is a mountain running stage race hosted over three days on Sept. 17-19 in Golden, BC.

The event allows runners to choose from two stage races (dubbed half pint and full pint), or any of the individual single-day distances with options available to suit most skill and experience levels. 

The “full pint”, for example, includes a vertical kilometre, a 60-kilometre ultra, and a half marathon on the final day (Sunday).  The crew gave this race the name Blood, Sweat, Tears. 

Given the current situation, participants can expect some modifications from a traditional race experience. 

“We have a plan A, plan B and plan C!” McDonald says. 

Although he confirms that 2020 has taken a serious financial toll on the company, the ability to sell-out 2021 events right away should provide some bounce back. 

McDonald confirms that Transrockies is hoping to operate all of its events with modifications in 2021. 


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