Sugarloaf Provincial Park is set to host the prestigious Crankworx Summer Series as part of the Adrenaline Bike Festival this August, marking a significant milestone for the biking community in New Brunswick.

Announced on April 4, 2024, by Tourism, Heritage and Culture Minister Tammy Scott-Wallace, the inclusion of Sugarloaf Provincial Park in the Crankworx tour lineup heralds an exciting opportunity for local mountain bike enthusiasts to ride alongside professional athletes. Minister Scott-Wallace expressed her enthusiasm, stating, “We are so excited to bring an event of international caliber to Sugarloaf Provincial Park, where local mountain bike enthusiasts will have an opportunity to ride alongside professional athletes.”

Crankworx, renowned as a worldwide tour showcasing a series of mountain bike festivals, attracts top-tier athletes to compete in various disciplines. From races to skills competitions catering to all ages and ability levels, the event promises a thrilling experience for participants and spectators alike.

Scheduled to take place from August 16-18, the festivities will kick off with a vibrant party featuring a Big Air Jump Jam event in downtown Campbellton. Subsequent competitions will unfold within the scenic backdrop of Sugarloaf Provincial Park.

The significance of this event is amplified by the Adrenaline Bike Festival’s 15th-anniversary celebration this year. With the 2023 edition drawing over 7,000 visitors, spectators, and competitors, the festival has firmly established itself as a highlight on the biking calendar.

This announcement marks a pivotal moment for New Brunswick’s biking scene, underscoring the province’s emergence as a destination for adrenaline-fueled adventures and world-class sporting events. As preparations unfold, anticipation mounts for an unforgettable experience at Sugarloaf Provincial Park this summer.

The Crankworx Summer Series is a mountain biking festival that extends the excitement of Crankworx to new locations beyond the World Tour circuit. It acts as a pathway to elite-level racing and attracts a mix of local riders, amateurs, and up-and-coming talents alongside professional athletes. The series embodies the essence of summer and Crankworx festival vibes, creating a local experience on a global stage.

In Canada, the Summer Series takes place at Horseshoe Resort from July 5-7, and the Sugarloaf Bike Park from August 16-18.